Iron Maiden Sells Catalog Stake to Pophouse

*Iron Maiden frontman Bruce Dickinson August 23, 2025. (Photo by Ethan Miller/Getty Images)*

Iron Maiden has entered a partnership with Pophouse that gives the Swedish company a stake in the band’s catalog.

Pophouse, known for ABBA’s London hologram production Voyage and for buying KISS’ catalog in 2024, is acquiring an interest in Iron Maiden’s music catalog, including master recordings and publishing rights. The agreement also covers rights to the band’s brand name, image and likeness.

Iron Maiden co-manager Andy Taylor and Pophouse had already been collaborating since last year. That work led to the Infinite Dreams Museum Experience, which debuted at the band’s recent EddFest concert at Knebworth Park, U.K.

The partnership’s plans include a film documenting Iron Maiden’s current Run For Your Lives World Tour. The companies also intend to bring the band’s mascot Eddie into the digital universe.

“I am very excited about our relationship with Pophouse and the ability we now have to pursue, facilitate, and finance our many plans and dreams quicker than we ever hoped,” says Iron Maiden manager Rod Smallwood. “The fans can be assured there is a great deal more to come for Maiden, and Eddie will rule, OK!!”

“Iron Maiden is a band whose remarkable longevity and rich catalogue open up countless creative possibilities,” Pophouse CEO Jessica Koravos adds. “With Pophouse’s partnership, the band now has the investment and creative firepower to keep evolving for decades to come.”

Iron Maiden, who will be inducted into the Rock & Roll Hall of Fame in November, is currently touring on the Run For Your Lives World Tour. The trek reaches the U.S. beginning Sept. 5 in Harrison, New Jersey, with a complete list of dates available at IronMaiden.com.

This article was adapted from original reporting by ABC Audio, as featured on 105.7 The Point.